Book: Naked Conversation - Reveals all, both good and bad of blogs and business

‘KEY’ TAKE AWAY: I would highly recommend this book to get pros and cons of blogging and read real world case studies on how others have used blogging to improve their business and how some other businesses have disregarded blogging to their detriment.
I’m essentially doing a Matrix style upload of as much information as [...]

Simple measurement for online success - phone calls

Just something that popped in my mind that John Furrier mentioned in his recent talk at Third Thursdays that surfaced and I think is important to remember.
A way to measure online success is how much buzz there is offline. As an example, when you get phone calls about what you wrote online, then you’ve succeeded [...]

Most don’t know it yet, but Community Evangelists and Managers are critical to your business

‘KEY’ TAKE AWAY: Find and hire a top notch online community evangelist now. It will be one of the most valuable investments you’ll ever make in your company.
This is how fast (agile if you will) the world is changing. There is a person that you need to hire today into your company, but there is [...]

Book: The Weblog Handbook - the right read for new bloggers

I just finished The Weblog Handbook by Rebecca Blood today. Aptly described on the cover as “practical advice on creating and maintaining your blog”.

I’d definitely recommend this book to anyone who is thinking about starting a blog as Jeremiah Owyang had recommended to me.
I always like summaries so I typically pull out a few key [...]

Talk with John Furrier, CEO of PodTech at Third Thursday Meetup

At the invitation of Jeremiah Owyang, Karen O’Brien and I had attended a great Third Thursday meetup hosted by Giovanni Rodriguez and with John Furrier, CEO of PodTech as the main speaker on the topic ‘the press room of the future’.

It was the first time that I had ever met John or heard him speak. [...]

“Let it out” - Kleenex shows how to wipe up some Web 2.0 with tissue

Kleenex creates a community for people to share your most emotional moments with others and named it ‘Let it out’
Web 2.0 tools and features used:

Community
Blogging
Video submissions
Photo submissions
Tags
Content ratings
Most viewed
Top rated
Search
Embed object
Send to a friend
Add to my favorites

In addition, they even combined customization into the strategy mix by allowing users the ability to print custom Kleenex [...]

Orbitz TLC - Orbitz uses mobile texting to give flight delay updates and more

Orbitz.com does it right. Give a user added value, but don’t require them to do anything to benefit from the new service.

It’s called Orbitz TLC. As the website states, it’s FREE service that you get when you book thru Orbitz.com. With it, Orbitz will text to you truly valuable information to anyone who has traveled [...]

Apollo Creed? and Web 2.0

I have to admit, when I first heard about Apollo, I was thinking Apollo Creed from Rocky

and not the new rich internet application (RIA) from Adobe Systems.
Now that I’m clear on the conversation, I’ve been running across some good summaries of Apollo and its power to champion the next evolution of web 2.0 technology.

KEY TAKE [...]

A community of none - what does it take to get people to your community?

I had lunch with a good friend the other day and we were talking about just how ‘noisy’ the world is today and what that means to building (and sustaining an online community). Both people and companies are looking to get users to spend their time on their site. With sites growing by the thousands [...]

A personal introduction to blogging from Jeremiah Owyang

I’ve been fortunate to have been introduced to Jeremiah Owyang by Karen Obrien recently.

Yesterday, Jeremiah was kind enough to take the time to meet me at a cafe near Pier 38 in San Francisco. I’ve read a lot about Jeremiah and had seen him moderate a panel at Web 2.0 Expo this year, but had [...]

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Successful Ecommerce + Web Strategy | Operations for 10+ years (Zappos.com, Jawbone.com, Ask.com and startups). Entrepreneur – gold medal Japanese spirit www.haamoniismooth.com.
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