James Key Lim
Just another WordPress weblog

WHAT IS IT: Web strategy. In my own simple terms, web strategy can be defined as as ‘ways to reach company goals using the web’.
THE BOTTOM LINE: I had an art history teacher long ago who always, repeated the phrase, ‘If you look back far enough… nothing is new’. In many ways, it has been [...]

WHAT IS IT? Jeremiah Owyang recently posted a great Podtech interview with Neil Patel of Pronet Advertising about the power and mistakes of using search engine optimization (SEO) for your website.
BOTTOM LINE: I think Neil says it best when he says, ‘Marketing a crappy product doesn’t do well’. Can’t be any more simpler or [...]

WHAT IS IT?: Gizmo Project
HOW DOES GIZMO PROJECT HELP MY BUSINESS?: It will allow you to record podcasts through an internet based phone call. The possibilities are unlimited for you to simply and efficiently create content for your business, clients, or industry using this technology.
PRO: FREE. Very easy to use. Good usability.
CONS: You and the [...]

What is it? Network in World (NiW) Aug. 7-9, 2007. TMP Worldwide hosts a 3-D job fair in SecondLife . Anyone can chat with recruiters from companies like eBay, HP, Microsoft, Sodexho, Tmobile, and Verizon. From the website:

Job seekers from all over the world are gathering to meet recruiters and hiring managers from some of [...]

‘KEY’ TAKE AWAY: In my first Podcast interview (4:18), Chris Goffinet, my good friend and Engineer at MyBlogLog gives a quick summary introduction to MyBlogLog and how it can help your business.
MyBlogLog was acquired by Yahoo! in January 2007.

What is it?: MyBlogLog
What does MyBlogLog mean to my business? MyBlogLog is a social networking site. [...]

‘KEY’ TAKE AWAY: We’ve all had to get an agreement signed for business and this company makes it amazingly simple using the internet. Echosign.com was rated best Business 2.0 application last year. Try the 5 free trials. If you pay the $19.95/mo. it even integrates with Salesforce.com. It is also very highly rated on Salesforce.com’s [...]

KEY TAKE AWAY: Lee Lefever of Common Craft continues to make his elegantly simple videos of Web 2.0 concepts. This one on the definition of social networking is a must watch.
[youtube=http://www.youtube.com/watch?v=6a_KF7TYKVc]

‘KEY TAKE AWAY’: I’m looking to try podcasting phone interviews with good friends who work in Web 2.0. Due to the fast, dynamic nature of Web 2.0, I’ve found that the people who are on the front lines of Web 2.0 are filled with wisdom on how to truly survive as a business. I have [...]

‘KEY’ TAKE AWAY: 33 slide presentation created by Lynn Cherney Ph.D. for Usability Professionals Association Conference May 23, 2007. I think Dr. Cherney provides one of the more comprehensive and academic presentations on online communities that I’ve seen to date. It’s worth your time.
[slideshare id=58859&doc=design-for-online-community-past-the-hype-5976&w=425]

‘KEY TAKE AWAY’: If you want to be or remain a leading company in a Web 2.0 world, evolve immediately, quickly, and often. The time to radically change your business is a small window of 1-3 years. Because of this limitation, there must be a laser focus in your evolution towards a specific destination in [...]