“Let it out” - Kleenex shows how to wipe up some Web 2.0 with tissue
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Kleenex creates a community for people to share your most emotional moments with others and named it ‘Let it out’
Web 2.0 tools and features used:
- Community
- Blogging
- Video submissions
- Photo submissions
- Tags
- Content ratings
- Most viewed
- Top rated
- Search
- Embed object
- Send to a friend
- Add to my favorites
In addition, they even combined customization into the strategy mix by allowing users the ability to print custom Kleenex boxes with their own photos.
“Create your own Kleenex® Oval tissue box and bring your personal style and vision to life. Celebrate a special occasion, feature a silly moment or simply show anything that makes you smile.
Only $4.99 + shipping.”
This is very cool and I actually take the time to give this one a try.
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