James Key Lim
Just another WordPress weblog

‘KEY’ TAKE AWAY: Personas are an essential part of Web 2.0 strategy and development. With it, you ensure the solution is made for the actual users and not you or other members of your team.
Personas are critical to creating user empathy 
In web strategy consulting, you hear it often. Personas are a waste of time. It’s [...]

With the annual Bay to Breakers fun run just this last Sunday in San Francisco, we see a sign of our times from Valleywag.com!

‘KEY’ TAKE AWAY: The world is getting faster and you have less and less time. The only way to keep up with critical business information is to use an RSS reader to have the information you want come to you. I prefer www.netvibes.com. It’s FREE.

RSS is pretty simple really. Get new information from the internet [...]

‘KEY’ TAKE AWAY: Presidential candidates continue to take to the internet to build awareness and votes. Here is a list of the people and links to details behind the Web 2.0 online campaigns from the June 2007 issue of Fast Company.

These examples further emphasize the power and influence of the blogosphere on opinion and the [...]

‘KEY’ TAKE AWAY: I would highly recommend this book to get pros and cons of blogging and read real world case studies on how others have used blogging to improve their business and how some other businesses have disregarded blogging to their detriment.
I’m essentially doing a Matrix style upload of as much information as [...]

Just something that popped in my mind that John Furrier mentioned in his recent talk at Third Thursdays that surfaced and I think is important to remember.
A way to measure online success is how much buzz there is offline. As an example, when you get phone calls about what you wrote online, then you’ve succeeded [...]

‘KEY’ TAKE AWAY: Find and hire a top notch online community evangelist now. It will be one of the most valuable investments you’ll ever make in your company.
This is how fast (agile if you will) the world is changing. There is a person that you need to hire today into your company, but there is [...]

I just finished The Weblog Handbook by Rebecca Blood today. Aptly described on the cover as “practical advice on creating and maintaining your blog”.

I’d definitely recommend this book to anyone who is thinking about starting a blog as Jeremiah Owyang had recommended to me.
I always like summaries so I typically pull out a few key [...]

At the invitation of Jeremiah Owyang, Karen O’Brien and I had attended a great Third Thursday meetup hosted by Giovanni Rodriguez and with John Furrier, CEO of PodTech as the main speaker on the topic ‘the press room of the future’.

It was the first time that I had ever met John or heard him speak. [...]

Kleenex creates a community for people to share your most emotional moments with others and named it ‘Let it out’
Web 2.0 tools and features used:

Community
Blogging
Video submissions
Photo submissions
Tags
Content ratings
Most viewed
Top rated
Search
Embed object
Send to a friend
Add to my favorites

In addition, they even combined customization into the strategy mix by allowing users the ability to print custom Kleenex [...]